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Strategic Analysis of the European Human Food and Beverage Prebiotics Markets

首次出版:最新修訂:March 2009交付方式:特快專(zhuān)遞(2-3天送達(dá))

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Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

TheOriginofPrebiotics1-1

IntroductionandDefinitionofaPrebiotic1-1

PropertiesofSolubleandInsolubleFibres1-2

DescriptionoftheActivityofaPrebiotic1-3

ScopeofResearch1-4

SummaryofMajorFindings1-5

MarketGrowthandOpportunities1-5

ManufacturerPositioningintheMarket1-6

PrebioticsMessageCausesConfusion1-6

MostPromisingPrebioticIngredients1-8

GeographicTrendsforPrebiotics1-8

MarketChallengesDriversandRestraints1-9

KeyIndustryChallenges1-9

KeyMarketDrivers1-10

KeyMarketRestraints1-11

ProductandApplicationTrends1-12

CompetitiveAnalysis1-13

ConclusionsandRecommendations1-14

Chapter2

IntroductiontoPrebioticsintheEuropeanFoodandBeverageIndustry

Introduction2-1

IntroductiontoPrebiotics2-1

TheOriginofPrebiotics2-1

IntroductionandDefinitionofPrebiotics2-2

PropertiesofSolubleandInsolubleFibres2-3

DescriptionoftheActivityofaPrebiotic2-3

ScopeofResearch2-5

EULegislation2-5

LegislativeDevelopmentsinEurope2-5

FoodSupplementsDirective(ECDirective2002/46/EC)2-6

NutritionandHealthClaimsRegulation(EC1924/2006)2-6

ComplementaryLegislation2-8

IndustryDynamics2-8

IndustryStructureinthePrebioticsMarket2-8

NovelProducts2-10

ScientificandAcademicDevelopmentsinOligosaccharidePrebiotics2-11

GeneralStudies2-11

Fructans2-11

ScientificandAcademicDevelopmentsinResistantStarchandGalacto-oligosaccharidePrebiotics2-13

ResistantStarch2-13

Galacto-oligosaccharides2-15

GeographicalInfluencesonProductLaunches2-16

FunctionalFoodProductsandGeographicMarketRegions2-16

NewProductOpportunities2-22

CommercialProductswithPrebiotics2-23

CommercialPrebioticProducts2-23

GlossaryofTermsandDefinition2-24

Glossary2-24

AcceptableDailyIntake(ADI)2-24

Amylopectin2-24

Amylose2-24

Bacteria2-24

Bifidogenic2-24

DegreeofPolymerisation(DP)2-25

DietaryFibre2-25

DietarySupplement2-25

EnzymaticHydrolysis2-25

FunctionalFood2-25

Fructan2-26

Fructo-oligosaccharide(FOS)2-26

Galacto-oligosaccharide(GOS)2-26

Gentio-oligosaccharide2-26

Inulin2-26

Isomalto-oligosaccharide2-26

Lactulose2-26

Non-digestibleoligosaccharides(NDO)2-27

Oligosaccharide2-27

Palatinose2-27

Pathogen2-27

Pectin2-27

Polysaccharide2-27

Prebiotic2-27

Probiotic2-27

ResistantStarch2-28

Saccharolysis2-28

Second-GenerationPrebiotic2-28

ShortChainFattyAcid(SCFA)2-28

Synbiotic2-28

Xylo-oligosaccharide2-28

ListofAbbreviations2-29

References2-30

References2-30

Chapter3

IndustryChallengesDriversandRestraints

IntroductiontoPrebioticsandFactorsAffectingtheHumanFoodPrebioticsMarkets3-1

IntroductiontoPrebioticsandtheirProperties3-1

IndustryChallenges3-2

ProvingPrebioticFunctionalityandSuccessfulCommunicationofBenefitsto

CustomersRepresentsKeyChallenge3-3

LowAwarenessoftheBenefitsAssociatedwithPrebioticProductsforConsumers3-4

DifficultiesforManufacturersofAlternativePrebioticsEnteringthe

MarketasInulinandFOSDevelopmentFavoured3-5

IndustryChallenges(Contd...)3-6

LackofInformationforCommunicationofEfficaciousDoseLevelsandPortionSizesConfusesMarket3-6

UncertainHealthandNutritionClaimsLegislationStatusLimitsMarketInnovation3-6

LackofStandardisedGlobalRegulationsIncreaseMarketHurdlesforManufacturers3-7

GauntletThrownDownforFoodManufacturerstoProvideHealthierFoodProducts3-8

MarketDrivers3-8

RisingAwarenessoftheFunctionality,EfficiencyandStabilityBenefitsof

ConsumingPrebioticIngredientsFuelsMarketGrowth3-9

ImportanceofHealthandNutritionClaimsLegislationandEnd-user

MarketingStrengthensGrowthinthePushTowardsFunctionalIngredients3-10

IncreasedAwarenessoftheRequirementforDigestiveHealthinEuropean

ConsumersBoostsDemandandTranslatesintoProductSales3-11

Multi-functionalTargetingofPrebioticProductsintheMarketSpreads

theBenefitoftheseIngredientsandDrivesGrowth3-11

GrowingNumbersandTypesofAvailablePrebioticsintheMarketIncreasesConsumerChoice3-12

CombinationsandBlendsforImprovedFunctionalEfficacyofPrebioticswillImproveMarketGrowth3-13

IndustryRestraints3-13

InsufficientResearchTrialDatatoFullySupportFunctionalityRestrictsShort-termMarketDevelopment3-14

LackofClarityonUnderstandingandPositioningofPrebioticsConfusesMarket3-15

UncertainStatusofHealthClaimsandNaturalProductsintheMarketRestrictsInnovation3-15

NewerandMoreExpensivePrebioticsthanthoseAlreadyEstablishedDisruptsMarketPenetration3-16

ConsumersScepticalTowardsHealthClaims,RegardingTheseasaScamtoChargePremiumPrices3-16

ChangesinPricesofRawMaterialsImpactsManufacturerCostsandPricesof

PrebioticsinUncertainGlobalFinancialClimate3-17

TotalFoodandBeveragePrebioticsMarketForecasts3-17

RevenuesbyProductType3-21

Porters5ForcesAnalysis3-25

ThreatofNewEntrants3-26

DegreeofCompetition3-27

ThreatofSubstitutes3-28

Porter's5ForcesAnalysis(Contd...)3-29

BargainingPowerofSuppliers3-29

BargainingPowerofBuyers3-30

Chapter4

AnalysisoftheFructansMarket

IntroductiontotheFructansMarket4-1

MarketOverview4-1

Inulin4-2

Fructo-oligosaccharides(FOS)4-4

Polydextrose4-5

PolydextroseasaPrebioticIngredient4-7

ForecastsfortheFructansMarket4-8

MarketEngineeringMeasurementAnalysis4-8

MarketForecastsandTrends4-12

FructansasPrebiotics4-15

FructanPrebioticsinCalciumAbsorptionandImprovingBoneHealth4-16

FructanPrebioticsinSatietyandWeightManagementProducts4-17

MarketForecastsandTrends(Contd...)4-18

IncreasedConsumerandIndustryEducationInitiatives4-18

DemandforOrganicInulinProducts4-19

CombinationofPrebioticswithOtherNutritionalIngredients4-20

HealthClaimSubmissions4-20

ProductandApplicationTrends4-21

DairyMarket4-22

BeverageMarket4-23

ConfectioneryMarket4-23

BakeryandCerealsMarket4-24

InfantFormulaMarket4-24

MeatProductsMarket4-24

Lower-doseInulinandFructo-oligosaccharide4-25

FocusonConceptsOfferedbyFructanPrebioticsManufacturers4-25

ObesitySolutions4-25

PrebioticsandColonCancer4-27

SatietyEffectsofFructans4-27

ImmuneModulationbyPrebiotics4-28

PricingAnalysisandTrends4-29

CompetitiveAnalysis4-30

CompetitiveAnalysis4-30

NumberofManufacturers4-31

TypesofCompetitorsandTiersofCompetition4-31

KeyEnd-userGroups4-31

CompetitiveFactors4-32

MarketDevelopmentActivities4-33

InnovativeProductManufacturingOperations4-33

Expansions4-33

JointVenturePartnerships4-34

Acquisitions4-35

MarketShareAnalysis4-35

Chapter5

AnalysisoftheResistantStarchMarket

IntroductiontotheResistantStarchMarket5-1

MarketOverview5-1

IntroductiontoAvailableTypesofStarch5-2

DescriptionofStarch5-2

AvailableStarches5-2

ResistantStarch5-2

TypesofResistantStarch5-3

Maltodextrin5-4

ForecastsfortheResistantStarchMarket5-4

MarketEngineeringMeasurementAnalysis5-4

MarketForecastsandTrends5-5

ProductandApplicationTrends5-7

ToleranceofFibres5-8

NewStarchProductDevelopments5-9

PricingAnalysisandTrends5-10

CompetitiveAnalysis5-11

CompetitiveAnalysis5-11

TiersofCompetition5-11

CompetitiveFactors5-12

MarketDevelopmentActivities5-12

Acquisitions5-12

JointVentureAgreements5-13

DistributionAgreements5-14

KeyMarketParticipants5-15

Chapter6

AnalysisoftheLactose-derivedPrebioticsMarket

IntroductiontotheLactose-derivedPrebioticsMarket6-1

MarketOverview6-1

Galacto-oligosaccharides(GOS)6-2

BenefitsAssociatedwithGalacto-oligosaccharide(GOS)Prebiotics6-3

Tolerance6-4

Galacto-fructose6-4

Lactitol6-5

ForecastsfortheLactose-derivedPrebioticsMarket6-6

MarketEngineeringMeasurementAnalysis6-6

MarketForecastsandTrends6-10

Galacto-fructose6-13

ProductandApplicationTrends6-15

Galacto-oligosaccharides(GOS)6-16

Galacto-fructose6-18

NewProductDevelopments6-19

PricingAnalysisandTrends6-19

Galacto-oligosaccharides(GOS)6-20

Galacto-fructose6-21

FactorsAffectingPricesofIngredients6-21

CompetitiveAnalysis6-21

CompetitiveAnalysis6-21

Galacto-oligosaccharide6-23

Galacto-fructose6-23

TiersofCompetition6-24

DistributionStructureandEnd-userGroups6-24

CompetitiveFactors6-24

MarketDevelopmentActivities6-25

ExpansionsandAcquisitions6-25

StrategicPartnerships6-27

OtherCompetingProducts6-27

MarketShareAnalysis6-28

Galacto-fructose6-29

Chapter7

AnalysisoftheOtherTypesofPrebioticsMarket

IntroductiontotheOtherPrebioticsMarket7-1

MarketOverview7-1

Pectin7-2

IndustrialSourcesofRawMaterialsforPectin7-3

Beta-glucan7-3

ManufacturersandRegulatoryClaims7-4

RegulatoryApprovalinOtherGlobalRegions7-5

NovelFoodsApproval7-5

TestingServiceforBeta-glucan7-6

Otheroligosaccharides7-6

Xylo-oligosaccharides7-6

Isomalto-oligosaccharides7-7

Soybeanoligosaccharides7-7

Chitosan-oligosaccharides7-7

Tagatose7-8

HistoryofTagatoseProduction7-9

FurtherDevelopmentsintheOtherTypesofPrebioticsMarket7-9

NewProductDevelopments7-9

WheatBranFibre7-9

Arabinogalactan7-10

Glucomannan7-10

GumArabic7-11

Chapter8

MarketEngineeringStrategies

CriticalSuccessFactorsintheEuropeanFoodandBeveragePrebioticsMarket8-1

CriticalSuccessFactors8-1

FocusonPromotionofResearchTrialstoFullyDescribeFunctionalityforEachPrebioticProduct8-2

EstablishmentofaCorrectDailyDosageforPrebioticProductsanditsEffective

CommunicationintheMarketplace8-3

AbilitytoEducateEnd-userManufacturersandOfferTechnicalServiceandAfterSalesSupport8-3

DifferentiationBetweenPrebioticsandOtherFunctionalFoodProductsis

NecessaryinFoodandBeverageMarket8-4

CriticalSuccessFactors(Contd...)8-5

PromotionofCommunicationBetweenIndustryandAcademicResearcherstoDisseminateInformation8-5

Co-brandingInitiativesandPromotionofDefinedValue-addedProductsDirectlytoConsumers8-6

OfferingaCompleteProductPortfolioforAllKeyMarketSegmentsintheFoodand

BeveragePrebioticsMarket8-6

MarketingMix8-9

Product8-9

People8-10

Price8-10

Place8-11

Promotion8-11

StrategicRecommendations8-12

RecommendationsforAdvancementoftheTechnologiesUsedinPrebioticsManufacture8-12

RecommendationsfortheFutureDirectionofCompanyResearchActivities8-13

RecommendationsforCompaniesLookingtoEnterthePrebioticsMarket8-14

RecommendationsforSearchDirectionTowardsNewPrebiotic-productAssociations8-14

RecommendationsforaFocusonDigestiveHealthasaFormofImmediateHealthManagement8-15

StrategicRecommendations(Contd...)8-15

RecommendationsforFocusonExpandingApplicationPotentialsWithinthePrebioticsMarket8-15

RecommendationsforEstablishmentofaSourceofReferenceMaterialand

DiscussionForumforPrebiotics8-16

RecommendationsforImprovedOperationalEfficiency8-17

Chapter9

DatabaseofKeyIndustryParticipants

KeyIndustryParticipants9-1

圖表目錄
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  This research service investigates the European human food and beverage prebiotics markets from 2005 to 2008, with forecasts to 2015. It offers a comprehensive insight to the food and beverage industry and the associated prebiotics markets for fructans, oligosaccharides, resistant starch, galacto-oligosaccharides and other types of available prebiotics and the related market developments. It clearly lists and defines the market challenges, drivers and restraints that have had an impact in the European scenario.

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